Dappier: AI answers and monetization for the open web

Dappier powers conversational AI for the open web. Publishers use it to launch Ask AI experiences trained on their own content and monetize them with advertising. Advertisers use it to run Brand Agents inside AI conversations. Developers and AI agents use it to access real-time, rights-cleared data through APIs and MCP.

Choose your path

Publishers

Launch Ask AI 2.0 on your site, monetize answers with ads, and syndicate your content to AI agents.

Advertisers

Create Brand Agents and launch campaigns across publisher Ask AI inventory and the open internet.

Developers and agents

Call real-time data models from the marketplace through the API, SDKs, or the Dappier MCP server.

For publishers

Ask AI is an AI agent trained on your articles, feeds, and files. It answers reader questions, cites and links to your pages, and recommends related content. You control its instructions, branding, and where it appears.

Create your AI agent

Connect your content from RSS feeds, webpages, files, or a GraphQL endpoint, then set the agent’s name, description, and persona. See Create your AI agent.

Deploy Ask AI

Brand the agent, then embed it in your pages or host a full AI Mode page on a Dappier URL or your own domain. See Customize Ask AI and Deploy Ask AI.

Monetize

Turn on Enable Ads in your agent’s behavior settings, and add the domains where your Ask AI widgets run in the agent’s Ad Settings tab to join the Dappier Ads Program.

Measure

Pull engagement, conversation logs, and session intelligence with the Ask AI Analytics API.

For advertisers

Brand Agents are a conversational ad format. A Brand Agent is grounded in your approved brand content and talks with consumers inside publisher Ask AI conversations and in advertising placements on the open internet.

AI Brand Builder

Build a Brand Agent from a prompt, get the ad tags, and traffic it within Dappier or through your DSP or ad server.

Sales Agent MCP

Let an AI agent discover inventory, create Brand Agents, launch and manage campaigns, and pull performance data.

Brand Agents Analytics API

Report on campaigns with summary KPIs, a daily timeline, and breakdowns by campaign, prompt, and click type.

For developers and AI agents

The Dappier marketplace offers data models from publishers and data owners that you can query at inference time. Get an API key, pick a data model, and make your first call in the developer quickstart.

Marketplace

Browse the data models available to your application.

Real-time data API

Query live web search, news, and financial data.

MCP server

Connect Dappier to Claude, Cursor, and other MCP clients.

Integrations

Use Dappier with LangChain, LlamaIndex, OpenAI Agents, Zapier, and more.

Read these docs as Markdown

Resource	Location
Index of every page with descriptions	/llms.txt
Full text of all pages in one file	/llms-full.txt
Any single page as Markdown	Add `.md` to the page URL, for example `/quickstart.md`

Product map

Publishers

Product	What it is	Docs
Ask AI 2.0	An AI agent trained on the publisher’s own content. It answers reader questions, cites and links to the publisher’s pages, and shows related content.	Create, customize, deploy
AI Mode	A hosted answer page for an Ask AI agent, on a Dappier URL or the publisher’s own domain.	Deploy Ask AI
Ask AI embed	The Ask AI widget placed inside the publisher’s pages with a script tag and a widget tag.	Deploy Ask AI
AI Recommendations API	Returns article recommendations from the publisher’s own content for a query or URL.	Guide, endpoint
Ask AI analytics APIs	Engagement rollups, conversation logs, and session intelligence for Ask AI.	Analytics, logs, session intelligence

Advertisers

Product	What it is	Docs
Brand Agents	A conversational AI ad format. A Brand Agent runs inside publisher Ask AI conversations and as a standalone creative on the open web.	AI Brand Builder
AI Brand Builder	Builds a Brand Agent and campaign from a prompt and generates the ad tags. In preview.	AI Brand Builder
Sales Agent MCP	An MCP server for discovering inventory, creating Brand Agents, launching and managing campaigns, and pulling performance data. Server address: `https://sales-agent.dappier.com/mcp`.	Sales Agent MCP
Brand Agents Analytics API	Campaign KPIs, a daily timeline, and breakdowns by campaign, prompt, and click type.	Endpoint

Developers and AI agents

Product	What it is	Docs
Real Time Search API	Real-time search covering live web search, breaking news, stock prices, and financial insights.	Guide, endpoint
Marketplace data models	Publisher content you can query by data model ID. IDs start with `dm_`.	Marketplace
Dappier MCP server	Dappier tools for Claude, Cursor, and other MCP clients.	MCP server
SDKs	Python and Go client libraries.	Python, Go
Integrations	Guides for LangChain, LlamaIndex, OpenAI Agents, Google ADK, Zapier, and other platforms.	Integrations overview

Act without a human

Goal	Where to go
Buy and call Dappier data as an agent	The agent storefront at agents.dappier.com/llms.txt lists services, payment methods, and setup.
Create and run advertising campaigns	Connect to the Sales Agent MCP at `https://sales-agent.dappier.com/mcp`.
Call the APIs with a key	Create an API key on the Dappier platform, then follow the developer quickstart.