> ## Documentation Index > Fetch the complete documentation index at: https://docs.dappier.com/llms.txt > Use this file to discover all available pages before exploring further. > ## Agent Instructions > Dappier has three product areas. Publishers: Ask AI 2.0 (an AI agent trained on the publisher's own content, deployed as a hosted AI Mode page or an embed), the AI Recommendations API, and analytics APIs. Advertisers: Brand Agents (a conversational AI ad format), AI Brand Builder (creates a Brand Agent from a prompt), the Sales Agent MCP at https://sales-agent.dappier.com/mcp, and the Brand Agents Analytics API. Developers and AI agents: the Real Time Search API, marketplace data models, the Dappier MCP server, Python and Go SDKs, and framework integrations. > Start at /introduction for a map of every product. A full index of pages is at /llms.txt, and any page is available as Markdown by adding .md to its URL. # Customize the look and behavior of Ask AI > Set the welcome text, logo, colors, theme, prompt suggestions, related content, and other behavior of your Ask AI agent in Brand & Deploy. Ask AI 2.0 is white labeled, so the agent your readers see carries your text, logo, and colors. You control this from the **Brand & Deploy** tab of your agent, which has three sections: **Appearance**, **Behavior**, and **Deploy**. This page covers the first two. For embed codes and hosting, see [Deploy Ask AI](https://docs.dappier.com/publishers/deploy-ask-ai.md). To get there, open **My AI Agents**, select your agent, make sure **Ask AI 2.0** is selected at the top right, and select **Brand & Deploy**. Select **Update Agent** after any change to save it. ## Appearance ![Brand and Deploy tab with the Appearance section selected, showing content and text settings](https://mintcdn.com/dappier-20/sng7l6SGGO95ZK0d/images/platform/brand-deploy-appearance.png?fit=max\&auto=format\&n=sng7l6SGGO95ZK0d\&q=85\&s=43274e1d23af1defbb5b5d222ab26830) ### Content and text settings | Setting | What it controls | | - | - | | Welcome Title | The welcome title message of the agent. Use the toggle to show or hide it. | | Welcome Description | A short introductory message that guides users when they first see the agent. Up to 180 characters. Use the toggle to show or hide it. | | Welcome Title / Description Alignment | Whether the welcome title and description are aligned left or center. | | Input Placeholder Text | The placeholder shown in the input box. The default is "Ask a question...". | | Disclaimer Text | The message shown when users hover over the Dappier Sparkles icon or the Powered by Dappier logo. | ### Branding and theme | Setting | What it controls | | - | - | | Logo | The logo shown in the agent. Paste a direct image URL (PNG, JPG, or SVG) or upload a file. | | Primary Color | A hex color that themes the entire agent, including buttons and highlights. | | Gradient Background | A subtle gradient background based on the primary color. Light theme only. | | Theme Mode | Light, Dark, or Device. Background, text, and border colors adjust automatically. | ## Behavior Behavior settings control how the agent greets users, suggests prompts, and displays its responses. The **Configuring** menu at the top of the section shows which placement you are editing. ![Brand and Deploy tab with the Behavior section selected](https://mintcdn.com/dappier-20/sng7l6SGGO95ZK0d/images/platform/brand-deploy-behavior.png?fit=max\&auto=format\&n=sng7l6SGGO95ZK0d\&q=85\&s=3deb2ce9941ffd8e80d038791a33f173) | Setting | What it does | | - | - | | Show Widget Header on Load | Shows the widget header when the agent first loads. | | Free-Form Text Input | Lets users type their own questions. Turn it off to hide the input field so the agent is driven by prompt suggestions only. | | Prompt Suggestions | Displays context-aware, AI-generated prompt suggestions to help users get started. | | Prompt Suggestions View on load | Shows suggestions stacked in chat responses or in a scrollable single line above the input. | | Open Links in New Window | Opens content links clicked within the agent in a new browser tab. | | Related Content | Shows a "Related Content" button below responses to surface relevant articles or content. | | Show Site Name | When related content is on, shows the source site name in the related content carousel. | | Show Published Date | Shows the published date for each item in the related content carousel. | | Response Display Mode | Where AI responses are displayed. Applies to embeds only, and placements can override it. | | Enable Ads | Shows advertisements across the agent. | | Show Initial Search Query | Displays the search query in results. | ### More behavior sections Below the main settings, expand any of these sections to configure it. | Section | What it does | | - | - | | Dockable Agent Settings | Lets the agent dock to the edge of the page so users can open it from anywhere on your site. | | Amplify Mode Settings | Lets the agent run a predefined query and redirect users to a destination of your choice. | | Lead Capture | Lets the agent detect high-intent moments and collect contact details from users. | | AI Search Settings | Lets the agent power an AI-driven search experience. These are the defaults every placement inherits unless it overrides them. | | Link Settings | Adds the header, footer, and legal links that appear around the agent. | | Advanced Settings | Sets the API key, referring URL, and analytics the agent uses. | > [!NOTE] > > The individual options inside these sections are still to be documented here. Open each section in the platform to see its current options. This documentation is built and hosted on [Mintlify](https://mintlify.com), a developer documentation platform.